Designed at LDA, LLC in Irvine, California.
REALIZING THE POWER OF DESIGN
From its very infancy Frank Yang and his team at Simplehuman recognized that great design could help them gain a significant advantage in the saturated housewares market. In the early 2000's they partnered with Myk Lum and the team at LDA to help them create and develop not just great products but an innovative and disruptive brand. For more than a decade this partnership has helped bring to market some of the most beautiful and coveted products in housewares.
THE SUCCESS OF THE SHOWER CADDY
One of Simplehuman's most successful and recognizable products has been their adjustable shower caddy. This shower caddy leverages a central aluminum extrusion that allows wireframe baskets to adjust vertically along lateral tracks to accommodate different size bottles. It also uses custom hardware which allows the aluminum baskets to adjust side to side. This combination of vertical and lateral adjustability gives the user maximum control to adjust the shower caddy to fit their exact needs.
ADDING A BATH CADDY TO MATCH
In 2008 LDA partnered with Simplehuman to develop a revolutionary new bathtub caddy which would build on the immense success of the adjustable shower caddy. Leveraging a similar combination of a central aluminum extrusion, custom hardware and wire detailing this bath caddy would bring a level of refinement and sophistication previously unseen in the bath caddy market. Natural bamboo material accents provide a relaxing element of calm and serenity unique to the bath experience while the robust aluminum extrusion and metal details communicate strength and dependability.
KEY CONTRIBUTORS: Myk Lum, Adam Wade, Joseph Morin
