Designed at Traeger

THE EVOLUTION OF OUTDOOR COOKING

The Traeger Induction cooktop, compatible with select grills, allows for searing, sautéing, simmering, frying and more right on the side of your grill, meaning there’s truly no limit to what you can cook on your grill. From getting the perfect reverse-seared steak to cooking full meals outdoors, the Traeger induction cooktop allows you to move more mess and odors outdoors and do more at the grill.

One of the worlds only outdoor-rated induction burners, the Traeger induction cooktop is an incredible feat of design and engineering. Built-in compatibility with outdoor kitchens allows you to create the ultimate outdoor setup allowing you to confidently cook more outdoors.

Designed at Traeger

THE PERFECT REVERSE SEAR AND SO MUCH MORE

Designed specifically for the Traeger Induction™ cooktop, this Cast Iron Skillet is perfect for finishing steaks with a screaming-hot sear, sautéing veggies, and more. It’s designed to work seamlessly with Traeger Induction for premium performance, and it’s made with enameled cast iron so it’s ready to use right out of the box.

The Traeger Induction cooktop, compatible with select grills, allows for searing, sautéing, and more right on the side of your grill, meaning there’s truly no limit to what you can cook on your grill.

Product Features

• Works seamlessly with Traeger Induction™ Cooktop

• Enamel-coated cast iron is easy to maintain and ready to cook with right away

• 11.5” x 11.5”

• Dual side handles for easy placement and removal

Designed at Traeger

VERSATILE & CUSTOMIZABLE WORKSPACE SO YOU HAVE THE TOOLS YOU WANT WHERE YOU WANT THEM

With the P.A.L. Pop-And-Lock® Roll Rack, you won’t have to run inside every time you need a paper towel or a piece of aluminum foil. This adjustable roll rack holds most sizes of paper towels, butcher paper, foil, wax paper, and more so you always have what you need close at hand.

The P.A.L. Pop-And-Lock Accessory Rail lets you customize your cookspace with an array of attachments that you can arrange however you like. From tool hooks to storage bins, set your grill up the way that suits your cooking style.

Product Features

• Versatile detachable roll rack

• Holds paper towels, aluminum foil, butcher paper, & more

• Adjustable to fit almost any length of roll

• Compatible with grills featuring P.A.L. Pop-And-Lock® Accessory Rail

• Easily snaps on and off without tools

Designed at Traeger

VERSATILE & CUSTOMIZABLE WORKSPACE SO YOU HAVE THE TOOLS YOU WANT WHERE YOU WANT THEM

Stop running back and forth between the grill and the kitchen in search of everyday cooking essentials. The Traeger P.A.L. Pop-And-Lock® Storage Bin stores all your favorite rubs, hot sauces, salts, and whatever else you want to keep within arm’s reach at all times. Just snap it anywhere on your P.A.L. rail and you’ll always be armed with the ingredients you use most.

The P.A.L. Pop-And-Lock Accessory Rail lets you customize your cookspace with an array of attachments that you can arrange however you like. From tool hooks to storage bins, set your grill up the way that suits your cooking style.

Product Features

• Storage bin that snaps onto grill in seconds

• Keeps rubs, sauces, & other cooking essentials close at hand

• Compatible with grills featuring P.A.L. Pop-And-Lock® Accessory Rail

• Easily snaps on and off without tools

• Comfortably fits up to 6 Traeger rub tins

• Durable cold rolled steel w/ heat-resistant powder coating

• 12.8” x 6.3” x 3.5”

Designed at Traeger

VERSATILE & CUSTOMIZABLE WORKSPACE SO YOU HAVE THE TOOLS YOU WANT WHERE YOU WANT THEM

Always have the right tool for the job close at hand with P.A.L. Pop-And-Lock® Accessory Hooks. You can arrange these hooks any way you’d like to keep spatulas, tongs, cleaning brushes, and more right where you need ‘em.

The P.A.L. Pop-And-Lock Accessory Rail lets you customize your cookspace with an array of attachments that you can arrange however you like. From tool hooks to storage bins, set your grill up the way that suits your cooking style.

Product Features

• Customize your setup any way you want

• Compatible with grills featuring P.A.L. Pop-And-Lock® Accessory Rail

• Easily snaps on and off without tools

• Includes set of 3 hooks

• 0.6” x 0.9” x 3.8” (each)

Designed at Traeger

BEAUTY & VERSATILITY FOR SURF, TURF, AND EVERYTHING IN BETWEEN

Never lose another shrimp or pepper slice through the grill grates again. The ModiFIRE® Fish & Veggie Stainless Steel Grill Tray keeps chopped veggies, meatballs, and other small food items from falling into the fire.

ModiFIRE lets you quickly change the cooking surface on your grill without needing to remove the grate. ModiFIRE accessories are designed to fit securely on ModiFIRE-compatible grills and can be added or removed in seconds.

Product Features

• Keeps small or flaky food from falling through grates

• Ideal for fish, veggies, and more

• Brushed stainless steel is durable and easy to clean

• Fits directly and securely on ModiFIRE®-compatible grill grates

• Handles allow easy lifting and precise placement

• 18.25” x 10.16” x 2.6”

Designed at Traeger

MODIFY YOUR COOKING SURFACE & UNLOCK NEW COOKING METHODS

Expand the capabilities of your Traeger grill even more with the ModiFIRE® Reversible Cast Iron Griddle. Designed to fit securely on the grill grate of all ModiFIRE-compatible Traeger grills, this reversible griddle features a flat side that’s ideal for tasks like frying eggs & bacon and a ridged side for getting perfect sear marks. A recessed channel allows grease to drain directly into your grill’s EZ-Clean™ Grease & Ash Keg for ultimate convenience. It’s also crafted with cast iron for excellent heat retention and features an enamel coating so it’s ready to cook with right out of the box.

ModiFIRE lets you quickly change the cooking surface on your grill without needing to remove the grate. ModiFIRE accessories are designed to fit securely on ModiFIRE-compatible grills and can be added or removed in seconds.

Product Features

• Reversible griddle with flat and ribbed sides

• Fits directly and securely on ModiFIRE®-compatible grill grates

• Enamel-coated cast iron is easy to maintain and ready to cook with right away

• Cast iron cooks evenly and sears well

• Handle openings allow easy removal and precise placement

• Opening allows grease to drain into grill’s EZ-Clean™ Grease & Ash Keg

• 18.2” x 11” x 2.25”

Designed at Traeger

WIRELESS TEMPERATURE MONITORING FOR THE PERFECT DISH EVERY TIME

Cook with no strings attached using the Traeger x MEATER® Wireless Meat Thermometer 2-Pack. Designed exclusively for Traeger’s new touchscreen display-equipped grills, these truly wireless meat thermometers let you monitor your cooks from anywhere without lifting the lid so you get perfect results every time. Bluetooth technology links the thermometer to your grill’s WiFIRE® so you can check on your food with your phone using the Traeger App. Completely wireless design offers uncluttered convenience that lets you flip and move food around without worrying about getting your wires crossed.

Bluetooth and WiFIRE technology team up to let you check the progress of your cook from anywhere through the Traeger App. So, whether you’re watching the game inside or hitting your favorite fishing spot, you’ll never have to wonder how your food is coming along.

Product features

• Wirelessly monitor your meat and get perfect results

• Monitor temps from anywhere using the Traeger App

• No wires cluttering your grill

• Measures internal temperatures in F° and C°

• Connects to grill via WiFIRE®

• 24 hours of continuous cooking with each charge for low-&-slow cooks

• Thermometer battery life displayed on grill controller/Traeger App

• Charging dock doubles as handy storage case

• Stainless steel and ceramic construction

• Magnetized charging dock conveniently stays put on grill

• LED indicator shows charging dock battery life

• Water-resistant construction

• ONLY compatible with Timberline and Timberline XL touchscreen display-equipped Traeger grills

Designed at Traeger

LIKE A FINE ITALIAN SUIT FOR YOUR GRILL

Keep your Timberline XL grill in pristine shape by protecting it from the elements with a Full-Length Grill Cover. It features a rugged all-weather fabric that wards off sun, snow, and rain alike. And don’t worry—an expansion panel zips open to accommodate any P.A.L. Pop-And-Lock® Accessory Rail attachments you have.

Product features

• Protects grill from the elements

• Durable heavy-duty 600D abrasion-resistant polyester

• All-weather to protect against rain, snow, and sun

• Form-fitted for maximum coverage

• Zippered front accessory panel expands to allow P.A.L. accessories

• Nylon webbing hand loops for easy on and off

• Embroidered Traeger logo

• Compatible with Timberline XL grill (Not compatible with Timberline 850 or 1300)

Designed for Blue Ice

ULTRA-LIGHT TITANIUM ICE AXE

At just 212g, the Hummingbird ice axe is ultra-light and ideal for technical mountaineering, high-alpine skiing or competitive ski mountaineering. Its design makes it one of the lightest and most efficient ice axes on the market.

Its titanium head is as light as aluminum but as solid as steel. The Hummingbird is available in two lengths: 45 or 50cm, ISMF-approved for ski mountaineering competitions.

Technical Information

• Ultralight titanium head

• Aircraft grade anodized, sandblasted aluminum curved shaft

• Dual-textured grip

• Pick and adze protectors included

• Weight: 212g (45cm)

• Type 1/B

• Conform to the CE / EN 13 089 ice axes certification

• Conform to the ISMF regulations (50cm)

• Designed & assembled in Chamonix-Mont-Blanc

• Ideal for High-Alpine Skiing, Ski touring, Ski Mountaineering competition, Mountaineering

Designed for Blue Ice

FALK SKI TOURING ICE AXE

The Falk is a great entry-level ice axe for ski mountaineers or classic touring skiers. Built with the same philosophy as our Hummingbird, the Falk offers a very good price / performance ratio. Its head is designed in chromoly alloy which guarantees it an effective anchoring and its aluminum handle ensures lightness and strength.

It is the ideal tool for novice skiers and mountaineers looking for a technical and lightweight ice axe.

Technical Information

• Chromoly steel head

• Aircraft-grade anodized, sandblasted aluminum curved shaft

• Dual-textured grip

• Pick and adze and protectors included

• Weight: 282g (45cm)

• Type 1/B

• Conform to the CE / EN 13 089 ice axes certification

• Ideal for Ski touring, classic ski mountaineering

Designed for Blue Ice

BLACKBIRD CLASSIC MOUTAINEERING ICE AXE

The Blackbird is a classic and versatile mountaineering ice axe: its head is designed with Chromoly steel, both light and rigid, for effective anchoring.

This straight axe is the ideal tool for both glacier approach and classic mountaineering excursions.

Technical Information

• Chromoly steel ergonomic head

• Aircraft grade anodized, sandblasted aluminum shaft

• Dual-textured grip

• Pick, adze and spike protectors included

• Weight: 330 g (49cm)

• Type 1/B

• Conform to the CE / EN 13 089 ice axes certification

• Assembled in Chamonix-Mont-Blanc

• Ideal for Mountaineering, Glacier Approach

Design for Blue Ice

AKILA ICE AXE & HAMMER

The Akila is the first B/Type 1 ice axe to achieve such high level of technicality in the ultralight category. The shape of its chromoly steel ergonomic head is studied for optimal anchoring regardless of the surface. Its adze provides a wide enough blade to quickly clear snow to place your ice screw. The Akila is quite short (49cm), ultralight (330g) and compact to be easily stored inside a backpack.

It is the ideal tool for climbers/skiers who want to climb faster and lighter with a very technical and robust ice axe.

Technical Information

Ice Axe

• Chromoly steel ergonomic head

• Aircraft grade anodized, sandblasted aluminum curved shaft

• Dual-textured grip

• Pick, adze and spike protectors included

• Weight: 330g (49cm)

• Type 1/B

• Conform to the CE / EN 13 089 ice axes certification

• Designed & assembled in Chamonix-Mont-Blanc

• Ideal for Mountaineering, Ski touring, High-Alpine Skiing

Ice Hammer

• Chromoly steel ergonomic head

• Aircraft grade anodized, sandblasted aluminum curved shaft

• Dual-textured grip

• Pick, adze and spike protectors included

• Weight: 345g (49cm)

• Type 1/B

• Conform to the CE / EN 13 089 ice axes certification

• Designed & assembled in Chamonix-Mont-Blanc

• Ideal for Mountaineering, Ski touring, High-Alpine Skiing

Designed for Cinder

A SOUS VIDE VISION

Cinder's unique vision for their connected grill began with the concept of bringing sous vide cooking (pronounced "soo-vide") out from commercial kitchens and into the homes of people who love food.  Sous vide is a method of cooking food sealed in airtight plastic bags in a water bath in order to ensure the item is properly cooked without overcooking while retaining moisture. For example, using sous vide chefs can cook steak with exactness to the desired effect of their patrons (rare, medium rare, medium, etc.) and ensure the meat will remain as juicy and tender as possible.

 Eric Norman and his team at Cinder developed a way to translate the sous vide cooking technique to the world of counter-top grills. Using sophisticated sensors and connected technology Eric created a grill prototype that cooked the perfect steak every time and greatly enhanced the cooking experience.

A CONNECTED COOKING EXPERIENCE

In the past people relied on time in order to know exactly when to remove food from heat thus precariously straddling the line between raw and burned. Cinder shifts the paradigm from time to temperature allowing users to cook food to the exact right temperature (for example, 130 degrees is ideal for a medium-rare steak) and hold it there until you're ready to eat.

The Cinder Sensing Cooker also links wirelessly to your phone or tablet providing a window to the cooking process and allowing you to control the results remotely. Its user interface provides both simple and seamless navigation to preset food types and results as well as access to precise temperature controls allowing the user to customize the outcome to their specific tastes.

A TRADITIONALLY CONTEMPORARY DESIGN LANGUAGE

Because of the unique way that Cinder blends traditional cooking methods with cutting edge technology the design language had to communicate both traditional durability normally associated with kitchen appliances as well as the sophistication and sleekness associated with connected devices. The result is a beautifully angular device which inspires confidence, invites interaction and suggests the future of the home cooking experience.

KEY ID CONTRIBUTORS: Joseph Morin

Designed for Coral

BEAUTIFUL, CONSISTENT, MANICURE-QUALITY NAILS AT HOME

The nail care market represents a significant slice of the nearly $500 billion dollar global health & beauty market. Most people acknowledge that getting regular manicures is a costly and time consuming practice but the difference in quality and outcome compared to at-home nail care justifies the price. Coral set out to bridge this gap by offering the industry’s first automated nail polish application system.

Their technology incorporates smart sensors and cameras to analyze the shape of each individual finger and apply a manicure-quality finish to each nail from the comfort of the consumer’s home. Coral’s app guides the user through proper finger placement as well as each step of the application process providing confidence and visibility to the user.

This work represents Coral’s first attempt at envisioning and communicating to investors what the product experience around their technology could look like. With easily swappable nail polish cartridges consumers can quickly and easily switch between colors of polish while the manicure tools and tray make nail prep and finish a snap.

The materials and finish communicate a sense of luxury and indulgence hearkening back to the manicure experience while the form and texture help make use and finger placement as comfortable and intuitive as possible.

Designed at LDA, LLC in Irvine, California.

REALIZING THE POWER OF DESIGN

From its very infancy Frank Yang and his team at Simplehuman recognized that great design could help them gain a significant advantage in the saturated housewares market. In the early 2000's they partnered with Myk Lum and the team at LDA to help them create and develop not just great products but an innovative and disruptive brand. For more than a decade this partnership has helped bring to market some of the most beautiful and coveted products in housewares.

THE SUCCESS OF THE SHOWER CADDY

One of Simplehuman's most successful and recognizable products has been their adjustable shower caddy. This shower caddy leverages a central aluminum extrusion that allows wireframe baskets to adjust vertically along lateral tracks to accommodate different size bottles. It also uses custom hardware which allows the aluminum baskets to adjust side to side. This combination of vertical and lateral adjustability gives the user maximum control to adjust the shower caddy to fit their exact needs.

ADDING A BATH CADDY TO MATCH

In 2008 LDA partnered with Simplehuman to develop a revolutionary new bathtub caddy which would build on the immense success of the adjustable shower caddy. Leveraging a similar combination of a central aluminum extrusion, custom hardware and wire detailing this bath caddy would bring a level of refinement and sophistication previously unseen in the bath caddy market. Natural bamboo material accents provide a relaxing element of calm and serenity unique to the bath experience while the robust aluminum extrusion and metal details communicate strength and dependability.

KEY CONTRIBUTORS: Myk Lum, Adam Wade, Joseph Morin

Designed at Ashcraft Design in Los Angeles, California.

DESIGNING A FLAGSHIP PRODUCT

In July of 2004 Ashcraft Design was asked by JBL to redesign the JBL Everest line of speakers.  The Everest would be a flagship product delivering the highest level of musical fidelity and costing $65,000 per unit. It would be designed to showcase JBL’s performance potential and restore the quality of their brand in overseas markets.

CREATING A UNIQUE DESIGN LANGUAGE

JBL partnered with Ashcraft Design to help them create a unique design language which could reflect the ultra high-end price point and extreme performance of the JBL Everest speakers. Erin Napolitano was the Senior Designer who was charged with guiding and managing the team developing Everest’s design language.  At the beginning of the first phase of development Erin and her team considered a wide variety of options exploring the spirit and character of what the Everest speaker could be.

AN OPPORTUNITY TO CONTRIBUTE

At the beginning of August 2004 I was asked to work with Erin to contribute some ideas on the project.  One afternoon while sketching I had the idea to create an architectural form that completed the right and left side of the mid-range horn.  This form would extend from top to bottom and was the framework from which the other components would hang.  This concept became the genesis of the JBL Everest design language and Erin masterfully guided the execution of the concept through to completion.

INTERNATIONAL RECOGNITION

Since its arrival the JBL Everest speaker line has been met with praise and acclamation on all sides.  It is the recipient of numerous awards and has been credited with regaining JBL’s position as the #1 speaker brand in Japan.

KEY CONTRIBUTORS: Erin Napolitano, Daniel Ashcraft, Joseph Morin

Designed for Beehex

IMAGINING THE FUTURE OF AUTOMATED FOOD

BeeHex is a pioneer in the food industry whose early concept development efforts leveraged 3D printing technology to make pizza in a fun and automated way. Their first prototype had its roots with the space program where their CEO, Anjan Contractor, invented NASA’s first 3D food printer robot.

In 2015 BeeHex launched with the vision to provide fresh pizza made from the finest ingredients. The pizza is not only visually appealing but delicious, creating excitement among chefs, restaurant chains, theme parks, and food brands. BeeHex used clean robots to make pizza in under 4 minutes that would otherwise take a human 9 minutes.

The goal of our collaboration was to concept a more polished version of their original prototype that could be commercialized for use in restaurants and shopping mall kiosks. This new version would include a brand new exterior with integrated touch-screen controls as well as a portable cart with integrated food preservation to cool and store the dough, cheese and sauce mixtures.

While Beehex ultimately pivoted their business model away from this concept direction our collaboration laid the groundwork for their seed funding helping them make waves with investors and get off the ground.

Designed at LDA, LLC in Irvine, California.

REALIZING THE POWER OF DESIGN

From its very infancy Frank Yang and his team at Simplehuman recognized that great design could help them gain a significant advantage in the saturated housewares market. In the early 2000's they partnered with Myk Lum and the team at LDA to help them create and develop not just great products but an innovative and disruptive brand. For more than a decade this partnership has helped bring to market some of the most beautiful and coveted products in housewares.

REDEFINING THE TRASH CAN

Simplehuman first established itself as a major player in the housewares industry by developing new and innovative trash cans. Their initial cans featured a stainless steel cylindrical body and fluid pedal mechanism while additional success would later come from the introduction of the Semi-Round Step Can. These stainless steel can offerings from Simplehuman created a new standard in high-end trash cans and they would later take the plastic trash can market by storm with the introduction of their Slim Step Can line. 

BUILDING ON SUCCESS

In 2009 LDA partnered with Simplehuman to expand their line of plastic cans building off of the success of the Slim Step Can and the Semi-Round Step Can. The Semi-Round Plastic Step Can would leverage styling elements from the Slim Step Can but would fit comfortably against the wall by leveraging a semi-round body style.

A MEMBER OF THE FAMILY

Years later the Semi-Round Plastic Step Can is still going strong as a member of the Simplehuman trash can family. It is recognized by consumers the world over as a simple, elegant and economical can solution that is welcome in any home.

KEY CONTRIBUTORS: Joseph Morin

Designed for Flock

A CAMERA THAT SEES LIKE A DETECTIVE

The Flock Safety camera was created with idea in mind that 7/10 crimes are committed with the use of a vehicle. It captures the details needed to track vehicles, generate leads and solve crime. Flock Safety’s patented Vehicle Fingerprint™ technology searches by vehicle make, color, type, license plate, state of the license plate, missing plate, covered plate, paper plate, and unique vehicle details like roof racks, bumper stickers, and more to help police identify and locate suspects.

Flock’s initial product offering is a security camera that leverages their complex algorithms, sensors, and image recognition software to gather, track and record automotive activity in neighborhoods and communities to help identify suspects and connect them to suspicious activity.

This security system is mounted outdoors on poles and walls and is visible to community members and neighbors so the goal was to create an inviting aesthetic that inspires trust and confidence without becoming an eyesore in the neighborhood. Our collaboration resulted in Flock’s first production-ready product and can be seen today in cities all over the country.

Designed for KUVRD

QUICKLY CONNECT TO ANY CAMERA & EASILY ADJUST STRAP LENGTH ANYTIME

Bolstered by the success of their universal lens cap, KUVRD had a vision to bring to market an easy-to-use camera strap with a universal camera connector as the second offering in their product line.

We focused on solving two significant user pain points: 1) classic and modern cameras use different eyelet sizes requiring unique straps that use different and often complicated connecting methods and 2) camera strap adjustment methods are difficult and time consuming making it difficult for photographers to switch between different carry methods (cross body, sling, and neck carries) throughout a shoot.

KUVRD’s universal camera strap leverages a newly designed buckle with tessellating paddles that easily adjust from either side of the strap as well as anodized aluminum alloy clips that connect to any camera and can handle a collective load of 225 lbs. The dual-sided strap also allows users to choose between a smooth and sturdy grip while the gyrating clip swivels rotate 360° helping prevent tangles and strain.

Designed at LDA, LLC in Irvine, California.

A STRONG DESIGN LANGUAGE

For more than 15 years Myk Lum and the design team at LDA have worked closely with JBL's mobile audio division to develop their various lines of speakers, amplifiers and subwoofers. This collaboration with LDA has led to a recognizable and aggressive design language which has helped JBL maintain a strong foothold in the competitive mobile audio market.

INTEGRATING A DISRUPTIVE TECHNOLOGY

In 2007 JBL partnered with LDA to create a new digital amplifier that could interface with vehicle on-board computers. Previous generations of car amplifiers had leveraged analogue components to enhance and boost sound quality from simple car head units. However, with mobile computing being increasingly integrated into car interiors JBL and other mobile audio companies now faced the challenge of how to harness digital signals being relayed from complex head units. The JBL MS Series amplifier was the first amplifier to bridge the gap created by these new digital systems.

EVOLVING THE BRAND

When developing this new amplifier JBL had to make a critical decision: would they integrate this new technology into a product that was completely in line with the design language which had previously brought them so much success or would they evolve that design language to reflect their leap in innovation? Ultimately JBL decided to pursue a concept which would leverage the bold detailing of previous JBL amplifiers while incorporating a more elegant, simplified form which leaned heavily on fit, finish and materials to reflect and communicate a digital message to consumers.

MS SERIES SYSTEM INTEGRATION DIGITAL PROCESSOR

The JBL MS Series System Integration Digital Processor provides maximum control to consumers who want to tailor the audio experience to their specific taste by adjusting a wide range of settings using the navigation buttons and scroll wheel.

SUCCESS IN THE MARKETPLACE

Since its introduction to the market the JBL MS Series System Integration Digital Processor has been met with praise by consumers and critics. In 2010 it received a Good Design Award from the Athenaeum Museum and won an honorable mention in the 2012 Best of CES exhibit.

KEY CONTRIBUTORS: Joseph Morin

Designed for Bodyport

SIMPLE, ELEGANT, EASY-TO-USE CARDIAC SCALE

Bodyport is a biomarker-guided digital therapeutics company that aims to address complex chronic conditions by embedding a sophisticated biomarker platform into simple, easy-to-use devices. With one simple step users can access comprehensive health insights in their own home allowing them to better predict, understand, and intervene in worsening health.

Bodyport’s technology is the first, and only, fully integrated solution designed to simplify and improve heart disease management by way of a novel, noninvasive biomarker platform built into a simple and easy-to-use scale. But it’s so much more than that. Bodyport for Heart Health integrates a robust clinical dashboard and personalized patient experience, giving both patients and their care teams comprehensive, actionable health insights—when and where they’re needed.

With one simple step, the Bodyport Cardiac Scale detects signals through a person’s feet and sends data to the clinical care team in seconds. Advanced sensors and proprietary algorithms noninvasively measure a broad spectrum of hemodynamic biomarkers to assess heart function and fluid status.

The new Bodyport Fluid Index—a measure of fluid status—and key biomarkers on heart function augment weight tracking and patient symptoms for a holistic, personalized assessment rich with context. The novel biomarker platform detects hemodynamic signals through the feet in less than 30 seconds—making daily monitoring as simple and easy as stepping on what looks like a familiar, at-home scale. Clinical care teams receive alerts and insights on patient status to triage support and take timely action. In addition, our personalized patient experience improves engagement and outcomes.

Designed for Vaseaudio

VASEAUDIO SOUNDVASE PHONE ACCESSORY

The Soundvase is a simple and intuitive smart phone accessory that uses its patented shape to amplify the sound in your smartphone speakers without Bluetooth pairing or battery power.

Product Features

• Patented acoustic design

• Dual-configuration design boosts the sound on your phone while streaming audio in the vertical position and streaming video in the horizontal position

• Accommodates access to a charging cord while in the horizontal position

• Fits most phones and their protective cases

• Non-slip rubber base

• White and Black colorways

Designed at Altitude, Inc in Boston, Massachusetts.

AHURA SCIENTIFIC AND RAMAN TECHNOLOGY

Raman technology is a form of vibrational spectroscopy that uses lasers to selectively identify hazmat and other unknown chemicals by illuminating an unknown material sample with single frequency laser light which is absorbed, transmitted, reflected, or scattered by the sample in a way that is specific to that chemical. Safe and simple identification of these potentially hazardous materials is then accomplished by identifying the frequency of scattered light corresponding to the vibrational frequencies of the bonds of the molecules in the sample.

More than a decade ago Ahura Scientific approached Altitude about working together to help them incorporate their Raman technology into a simple and convenient unit. Through this partnership Ahura and Altitude developed a line of hand-held products that would set the bar in the chemical identification industry. Ahura Scientific would later merge with Thermo Fisher to form Thermo Scientific.

UNDERSTANDING A UNIQUE USER

Because of dangerous scenarios involving potentially harmful chemicals many layers of protective equipment are worn by technicians who use the Thermo Scientific hand-held analyzers. This protective gear creates unique ergonomic requirements when designing the product. Additionally, the nature of working with unidentified and potentially hazardous chemicals demands that the product be carefully and thoroughly cleaned after each use. This cleaning requires engineering to account for corrosion, ingress and other potentially harmful factors.

IMPROVING ON SUCCESS

In 2012 Thermo Scientific partnered with Altitude to help them integrate an anvil sampling head into their existing TruDefender FT hand-held analyzers. This anvil sampling head would help provide variable pressure control, shielding from the elements, ease of sampling and ease of decontamination. Thermo Scientific relied on Altitude to provide additional insight surrounding ergonomics, ruggedization, manufacturing, engineering and decontamination throughout the design process.

GETTING RESULTS

The result was the development of the TruDefender FTX hand-held analyzer. This instrument was not only received enthusiastically by users but also helped further entrench Thermo Scientific as the industry leader in Raman-based portable units.

KEY CONTRIBUTORS: Paul Gregory (Engineering), Joseph Morin (Industrial Design)

Designed for Switchmate

EASY TO INSTALL SMART HOME LIGHT CONTROLS

Switchmate is a connected home company dedicated to making smart home products that are simple and intuitive to install making it possible to quickly and easily convert any home into a smart home. Their product is a simple solution that snaps over existing light switches without tools or wires and connects to your phone to turn lights on and off using a simple actuation mechanism that flips the light switch up and down.

This concept work was done while Switchmate was still in the startup phase following the release of their initial MVP and before their first acquisition. It was intended to illustrate the product’s potential for simplicity and elegance while also illustrating the company’s future ability to enter new product categories (e.g. smart power outlets).

Designed for Vergesense

REAL-TIME DATA, CURATED INSIGHT, TRANSFORMATIVE ACTION

VergeSense workplace analytics provide the most complete view into office utilization across campuses, buildings, floors, rooms, individual desks, and more. Their product platform is powered by deep-learning sensors that count people across the office. Understand usage and occupancy of buildings, seating areas, conference rooms, all the way down to individual desks.

VergeSense gathers the highest fidelity of occupancy data that helps you better understand how to maximize your workspace. Through their open API and robust partner ecosystem, real-time data can fuel workplace management systems, space reservation systems, and other digital workplace tools.

Product features

• PEOPLE COUNTING - Best-in-class people counting across any space type: rooms, open areas, and more.

• COMPUTER VISION - AI powered data capture uses computer vision and deep learning to anonymously read the room and get smarter over time.

• SIGNS OF LIFE™ - Proprietary algorithm detects the items people leave behind for more accurate occupancy counts.

Designed at LDA, LLC in Irvine, California.

REALIZING THE POWER OF DESIGN

From its very infancy Frank Yang and his team at Simplehuman recognized that great design could help them gain a significant advantage in the saturated housewares market. In the early 2000's they partnered with Myk Lum and the team at LDA to help them create and develop not just great products but an innovative and disruptive brand. For more than a decade this partnership has helped bring to market some of the most beautiful and coveted products in housewares.

THE SUCCESS OF THE SHOWER CADDY

One of Simplehuman's most successful and recognizable products has been their Adjustable Shower Caddy. This shower caddy leverages a central aluminum extrusion that allows wireframe baskets to adjust vertically along lateral tracks to accommodate different size bottles. It also uses custom hardware which allows the aluminum baskets to adjust side to side. This combination of vertical and lateral adjustability gives the user maximum control to adjust the shower caddy to fit their exact needs.

A NEW TYPE OF SHOWER CADDY

In 2008 LDA partnered with Simplehuman to develop a new shower caddy which would build on the immense success of the Adjustable Shower Caddy. Leveraging a similar combination of central aluminum extrusion, custom hardware and wire detailing this horizontal shower caddy would span the length of the shower in order to accommodate a larger volume of shower products. Special attention was paid in the initial phases to ergonomic considerations surrounding user height, touch points and available space in the shower.

MODULARITY IS KEY

The Horizontal Shower Caddy uses a modular system which allows users to quickly and easily adjust the position of the wireframe baskets and accessory hooks along a center track in the aluminum extruded body providing users with the ultimate ability to customize their shower experience.

KEY CONTRIBUTORS: Joseph Morin

Designed at Altitude, Inc in Boston, Massachusetts.

A PROUD FASHION HERITAGE

Since the 1980s Rampage has been one of the most recognizable and in-demand labels in the young contemporary/junior arena. Their combination of sexy and smart fashion pieces appeal to fashionable, confident women who are looking for a combination of work-appropriate and night club-ready styles at affordable prices.

A UNIQUE BRANDING OPPORTUNITY

In 2012 Rampage partnered with Jerdon Style to help them expand their iconic fashion offering to a new line of hair tools. These hair tools would leverage the unique brand equity offered by Rampage and would reflect the confidence, independence and beauty of the Rampage consumer.

UNDERSTANDING THE USER

Jerdon Style turned to the branding companies SCHAWK! and Anthem to help them better understand the Rampage core user and the overall hair dryer market. While the primary objective in this research was to inform future packaging and retail efforts it also had the potential to help lay a foundation for industrial design. Jerdon partnered with Altitude to provide the industrial design component of their development effort and requested that we dissect and apply the research performed by SCHAWK! and Anthem in a way that was most relevant to the design and development of their hair dryer offering.

A NEW TWIST ON AN OLD PRODUCT

Leveraging consumer profiles generated in the initial research phases Altitude created four categories which informed and help drive the initial concept development phase. From these initial ideas Jerdon Style selected a design to carry through to production and continued to lean heavily on Altitude through the development process. The result is a hair dryer unlike any other on the market.

Taking cues from its rich fashion heritage the Rampage hair dryer incorporates both hard and soft elements into a unique and ergonomic form which challenges and disrupts the often stagnant hair dryer market. Indeed, it is a hair tool that can be affectionately referred to as "the little black dress for your hair."

KEY CONTRIBUTORS: Joseph Morin (project lead), Joongoo Lee, Ben Avery, Aaron Abroff, Evan Gant

Designed for Drop

CLASSIC KEYBOARD FEEL MEETS MODERN KEYBOARD AESTHETICS

Drop (formerly Massdrop) is a community of passionate enthusiasts who are interested in the highest quality products at the best price possible. The Drop website is a platform where these enthusiasts can buy their favorite gear at a discount as well as request improvements on existing products.

As Drop entered their next phase of company growth we collaborated to design and develop custom products across their many product communities with the goal of creating a cohesive design language that connects many different products spanning multiple communities of enthusiasts.

The goal of the redesign of the Drop K-Type Keyboard was to create a product that could act as the first step toward the redesign of the Massdrop family of keyboards.

Designed for Aquionics

HIGH-INTENSITY LED WATER PURIFICATION

The Pearl is a mercury-free, low-power water purification unit that uses high-intensity LED lights to purify water for low-flow applications. After releasing its first generation product, Aquionics wanted to envision what it’s next gen water purification system could be. These concepts explore different product configurations, manufacturing and assembly methods that could be leveraged for different product aesthetics and commercialization efficiencies.

Designed for Ohm

THE WORLD'S MOST INTELLIGENT CAR BATTERY

Ohm is a new kind of car battery that never needs to be jump started, works reliably on the coldest winter days, lasts twice as long as the average lead-acid battery, and weighs just 6 pounds.

Ohm is smart enough to keep you from accidentally draining your battery if you forget to turn your lights off. It will automatically turn itself off when it gets critically low, and then switch itself back on when you go to start your car. No more getting stranded with a dead battery. Ohm also monitors and regulates itself to prolong its lifetime and accurately predict when it will need to be replaced.

Ohm's supercapacitors deliver a powerful burst of energy directly to your starter. They work well in low temperatures because they don't rely on a chemical reaction, and they can be cycled hundreds of thousands of times. They're what ensures that your car will start every time you turn the key.

HOW IT WORKS

We all know the pain of leaving your lights on and waking up to a dead battery. Ohm’s built-in circuitry monitors the supercapacitor’s potential output; if it’s ever about to reach the point that it’ll no longer be able to start your car, it’ll just turn itself off. Once you turn the key, everything will spring right back to life, no jump start required.

INSTALLATION AND USE

Installing Ohm is easy. It goes in just like your old battery. Simply disconnect the terminals, drop in Ohm, and reconnect.

THE SCIENCE BEHIND OHM

Traditional car batteries rely on a chemical reaction. When they're discharged, the reaction turns chemical energy into electricity. When they're charged, the reaction is reversed. In lead-acid batteries, this process eventually results in a buildup of gunk called sulfation which reduces the lifetime of the battery. Chemical reactions also depend on temperature, since a lower temperature means the reaction happens at a slower rate. Ohm uses supercapacitors rather than batteries to provide most of the starting current. Supercapacitors don't use a chemical reaction, but instead store energy in an electrostatic field. This allows supercapacitors to have a longer lifetime, lower weight, and better performance over temperature. Ohm also has a lithium iron phosphate battery (LiFePO4) that it uses to keep the supercapacitors charged. This battery does rely on a chemical reaction, but still has over twice the lifetime of lead-acid batteries.

TECH SPECS

Important Note: The specifications listed here are preliminary. Ohm arrived at them through a combination of testing and calculating based on manufacturer specifications. Development and testing may lead to some of these specifications to change.

- 500 peak cold cranking amps
- 7 year average lifetime
- Rated for -30°C to +50°C
- Weighs 6 lbs
- 10 amp hour reserve capacity
- Group 35 form factor
- Never needs jump starting
- Reactive architecture
- LifePO4 battery chemistry
- EDLC super capacitor chemistry
- Dimensions: 9"x6.8"x7.5"

DEVELOPMENT & DESIGN

Ohm set out to not just rethink the functionality of car batteries, but also the design. Their goal was to create an elegant and distinct product that was also manufacturable and easy to scale to different battery sizes for manufacturing.

Designed for Shuffle Three

DOUBLE YOUR SMARTPHONE'S VOLUME

The Audiovase™ passive speaker is a simple and intuitive audio solution that uses surface geometry to double the volume of your smartphone's speaker without Bluetooth, electronics or batteries.

COMPATIBLE DEVICES

The Audiovase will fit most small-format smartphones with their protective phone cases. Specifically, the following devices are recommended for use with this version of the Audiovase:

- iPhone 6S and earlier model iPhones
- iPhone SE
- iPod touch
- Samsung Galaxy S7
- Samsung Galaxy S6
- Samsung Galaxy S6 Edge
- Google Nexus 5X
- HTC One M9
- Sony Experia Z5
- Sony Experia Z5 Compact

OUR STORY

I first got the idea for the Audiovase™ passive speaker while talking to my wife in our kitchen. When I walked in I saw she was washing dishes and listening to music on her phone which I thought was strange because we owned a Bluetooth speaker. When I asked “why aren’t you using our speaker?” She smiled and said “This is just easier.”

After thinking about our conversation I realized that Bluetooth speakers can be kind of a hassle for the following reasons:

- Bluetooth speakers can be expensive.
- Bluetooth doesn't always pair correctly. 
- Bluetooth can drain your phone’s battery. 
- Bluetooth speakers can run out of power.

In order to avoid these irritations many people listen to music and podcasts using only their phones but most smartphones have compact speakers that aren’t very loud which is why some use do-it-yourself solutions by putting their phones into bowls or cups. This may boost the volume slightly but cups and bowls can cause music to sound muffled or hollow which defeats the point of making it louder.

The Audiovase™ passive speaker is designed not only to boost volume levels but also to provide sound quality that is crystal clear allowing you to enjoy every second of what you’re listening to.  

HOW IT WORKS

The Audiovase uses its unique patent-pending shape and surface geometry to boost and enhance sound quality. It also uses no internal electronics so you never have to worry about charging it during use.

So how does it work? As sound leaves your smartphone's speaker the sound waves reflect off the bottom surface and reverberate off the vertical walls as they exit the acoustic horn. The Audiovase's elliptical shape eliminates the muffled sound you get using cups and bowls by shortening the distance the sound waves need to travel as they reverberate off the vertical walls.

PRODUCT FEATURES

The Audiovase™ passive speaker has an internal cavity that accommodates your smartphone’s charging cord allowing you to quickly and easily charge your device during use without missing a beat. Its elliptical shape also leaves enough room to fit your smartphone and most protective cases so you can drop your phone into the Audiovase™ without worrying about taking the case off.

AVAILABLE COLORS

I explored many different color options throughout the design process but ultimately I settled on two for our initial offering: white with gray and purple trim and black with purple trim. We may offer more color options in the future but for now we'll stick with these beauties. Both options are easy to take with you when you’re on the go but they're also equally at home sitting casually on your bed side table or kitchen counter top.

DEVELOPMENT PROCESS

Sketching, CAD and computer renderings were all an important part of the design process but I found prototyping and process of elimination most valuable throughout development. 

I 3D printed and tested dozens of prototypes using different shapes, sizes and proportions. Each one of these variations taught me something different about their effect on both volume and sound quality. These prototypes helped me understand what worked and what didn't and showed me how to incorporate the best attributes of each one into the final design. 

In testing the final design I found that the Audiovase™ passive speaker boosts volume levels by about 10 decibels which is double the volume of your smartphone speaker alone!

FUTURE DEVELOPMENT

I am also currently in the process of developing a bigger version of the Audiovase to fit most large-format smartphones with their protective phone cases. Because this bigger version is still being developed it will be available at a later date (stay tuned) and will be recommended for the following devices:

- iPhone 6S Plus
- Samsung Galaxy S7 Edge
- Samsung Galaxy S6 Edge+ 
- Google Nexus 6P
- LG G5
- LG G4
- Sony Experia Z5 Premium

Visit the Shuffle Three website to sign up for our company newsletter and receive progress updates on the development and future release of the Audiovase Plus™ passive speaker.

A DEMONSTRATION

Because this is a new product many people have asked me to demonstrate how the Audiovase really works so I decided to make some videos. Click below to see how well the Audiovase stacks up against the iPhone 6s by itself, in a plastic cup and in a glass bowl.

MEASURABLE RESULTS

I also went the extra mile and tested the Audiovase using a decibel meter to show the measurable increase in sound. Decibels (dB) are a unit of measurement that increases exponentially instead of linearly so volume actually doubles when measurements increase by 10 dB. In other words, 85 dB is twice as loud as 75 dB.The Audiovase™ passive speaker uses its patent-pending surface geometry to increase volume levels by 10 dB which is double the volume of your smartphone's speaker alone.

Designed at Altitude, Inc in Boston, Massachusetts.

GROWING AN INITIATIVE FOR GOOD

Since 2008, The Water Initiative (TWI) has worked in global water markets such as Mexico, South America and the Middle East. In Mexico alone they have installed over 50,000 POD devices for rural and urban homes to remove arsenic, bacteria and other regional contaminants from drinking water. These efforts in Mexico alone have positively impacted approximately 500,000 people!

In 2012 The Water Initiative partnered with Altitude to help them develop a nimble product solution capable of serving people in a variety of situations and settings. By doing so they hoped to expand their product line and reach a greater number of people in new markets. 

UNDERSTANDING USER NEEDS

Altitude began by examining and outlining the various processes for obtaining water in different parts of the world and the unique user needs relative to each scenario. These use-case scenarios helped inform how the user would interact with the product in each example allowing the design team to better understand the advantages and disadvantages of different product configurations.

Vessel size also became a critical factor when validating the usability of these initial configurations. Altitude conducted a vessel sizing study in order to help the design team better understand the impact of size and proportion on usability. The insights gained in these initial phases were critical in developing a product configuration that would best fulfill the user needs.

CRAFTING THE RIGHT AESTHETIC

After developing the product configuration, Altitude created three visual themes based on the product specifications and price point information provided by TWI. These themes, coupled with our understanding of the user and the product configuration, became the design framework that would support our concept development efforts. The initial concepts covered a range of both aesthetic and user-related considerations that became a springboard into future refinement and engineering efforts.

A PORTABLE FILTRATION SYSTEM

The result is the WaterCura Portable which is powerful enough to remove arsenic, bacteria, viruses, pesticides and other harmful contaminants while remaining small enough to store away neatly. It can produce plenty of clean water at home or on the go for traveling abroad.

KEY CONTRIBUTORS: Joseph Morin, Neil Bacon, Dave Swett, Joongoo Lee, Paul Cox

Designed at LDA, LLC in Irvine, California.

A STRONG DESIGN LANGUAGE

For more than 15 years Myk Lum and the design team at LDA have worked closely with JBL's mobile audio division to develop their various lines of speakers, amplifiers and subwoofers. This collaboration with LDA has led to a recognizable and aggressive design language which has helped JBL maintain a strong foothold in the competitive mobile audio market.

INTEGRATING A DISRUPTIVE TECHNOLOGY

In 2007 JBL partnered with LDA to create a new digital amplifier that could interface with vehicle on-board computers. Previous generations of car amplifiers had leveraged analogue components to enhance and boost sound quality from simple car head units. However, with mobile computing being increasingly integrated into car interiors JBL and other mobile audio companies now faced the challenge of how to harness digital signals being relayed from complex head units. The JBL MS Series amplifier was the first amplifier to bridge the gap created by these new digital systems.

EVOLVING THE BRAND

When developing this new amplifier JBL had to make a critical decision: would they integrate this new technology into a product that was completely in line with the design language which had previously brought them so much success or would they evolve that design language to reflect their leap in innovation? Ultimately JBL decided to pursue a concept which would leverage the bold detailing of previous JBL amplifiers while incorporating a more elegant, simplified form which leaned heavily on fit, finish and materials to reflect and communicate a digital message to consumers.

MS-8 SYSTEM INTEGRATION DIGITAL PROCESSOR

The JBL MS-8 System Integration Digital Processor provides maximum convenience to consumers who want to integrate a digital amplifier into their audio system with as little hassle as possible.

KEY CONTRIBUTORS: Joseph Morin, Won Song.

Designed at LDA, LLC in Irvine, California.

A NEW PARTNERSHIP

In 2010 the founders of Varaya Photoceuticals approached Myk Lum and the team at LDA about partnering on the development of a new hand-held consumer-grade medical product which would use low level light therapy to reduce inflammation and alleviate pain. Although they knew this technology would work they needed help clarifying their vision regarding the product itself and the markets it could enter.

WHAT IS LOW LEVEL LIGHT THERAPY?

Low level light therapy (LLLT) is an emerging medical technology that uses LEDs to produce specific frequencies of red, amber, green and blue light to promote healing and wellness. These various light frequencies penetrate different tissue levels of the body and stimulate cellular activity in the mitochondria increasing the production of ATP. This increase in ATP production increases cellular respiration, protein synthesis and cellular reproduction which promotes healing by stimulating the repair of damaged tissue.

UNDERSTANDING APPLICATION POTENTIAL

The first step in the development process was understanding what the user applications of this emerging technology were. In researching these applications we discovered a wide range of benefits all of which could be placed into one of four categories: aesthetics & dermatology, pain & injury, psychiatric and family health. Ultimately we decided to focus on the aesthetics & dermatology and pain & injury applications because psychiatric treatment using LLLT had not yet been approved in the US and family health applications would require a less powerful version which was not yet developed.

UNDERSTANDING THE MARKET

After examining the markets we realized we could take advantage of two major opportunities. The first opportunity related to size and price point. Because of obstacles previously inherent to LLLT technology, most units were selling for clinical use between $1,000 and $7,000. This steep price point made units impractical for home use requiring consumers to visit doctors offices and clinics to receive treatment. These clinical units were big and bulky and required big internal motors to power the LEDs. Varaya Photoceutical's technology removed the need for large internal motors reducing size and cost.

The second opportunity related to aesthetics and usability. Because of the high cost for LLLT units most companies were designing them for clinical use leading to an overall aesthetic that was clumsy, sterile and technical. Buttons and user interfaces were counter intuitive and intimidating because they were designed for use by technicians. The large internal motors also increased the footprint of the product making home use difficult and impractical.

STANDING APART FROM THE REST

The Varaya Photoceuticals LLLT unit mixes sporty and elegant aesthetics with a simple user interface to create a fun and easy hand-held product which is one of a kind in the market and empowers the user with clinical technology at home.

KEY CONTRIBUTORS: Joseph Morin, Adam Wade, Myk Lum.

Designed at LDA, LLC in Irvine, California.

A STRONG DESIGN LANGUAGE

For more than 15 years Myk Lum and the design team at LDA have worked closely with JBL's mobile audio division to develop their various lines of speakers, amplifiers and subwoofers. This collaboration with LDA has led to a recognizable and aggressive design language which has helped JBL maintain a strong foothold in the competitive mobile audio market.

A MULTI-ELEMENT REDESIGN

In 2006 JBL partnered with LDA to redesign their existing Power Series line of multi-element mobile speakers. This speaker line needed to fit in with the existing JBL mobile audio design language but would be slightly more simplified and refined in order to create a high-end aesthetic.

THE IMPORTANCE OF A GRILL

While it was understood by JBL that most consumers would not use the JBL speaker grill after installing the speakers in their car JBL also understood that the design of the grill was crucial to appealing to consumers at point of purchase. The grill design was therefore crucial to the success of the product and needed to appeal to both casual and hardcore mobile audio consumers.

CREATING A PRODUCT FAMILY

The design process began with the design and refinement of the 6" circular multi-element speaker. The selected aesthetics and details from the 6" speaker were then applied to the various other speakers in the line of products including a 6x9" speaker, plate speaker and crossover box.

THE DEVIL IS IN THE DETAILS

Throughout the manufacturing process JBL continued to lean on LDA in order to help ensure the highest possible level of quality and design execution. The result is a line of speakers that resonated with consumers for years to come.

KEY CONTRIBUTORS: Joseph Morin.

Designed at LDA, LLC in Irvine, California.

REALIZING THE POWER OF DESIGN

From its very infancy Frank Yang and his team at Simplehuman recognized that great design could help them gain a significant advantage in the saturated housewares market. In the early 2000's they partnered with Myk Lum and the team at LDA to help them create and develop not just great products but an innovative and disruptive brand. For more than a decade this partnership has helped bring to market some of the most beautiful and coveted products in housewares.

REDEFINING THE TRASH CAN

Simplehuman first established itself as a major player in the housewares industry by developing new and innovative trash cans. Their initial cans featured a stainless steel cylindrical body and a fluid pedal mechanism which far surpassed all other stainless steel trash cans on the market. These product offerings from Simplehuman created a new standard in high-end trash cans that would set the bar for years to come. 

BUILDING ON SUCCESS

In 2008 Simplehuman partnered with LDA to expand their line of step cans. Building off the success of the Slim Step Can Simplehuman set out to design a Retro Can which would incorporate the superior functionality of the original step can with softer and more playful aesthetics. These new aesthetics would be most visible in the pedal, handle and lid details. While the final pedal and lid design was completed by myself it should be noted that Adam Wade designed the handle detail.

A MEMBER OF THE FAMILY

Years later the Retro Can is still going strong as a member of the Simplehuman trash can family. It is recognized by consumers the world over as a simple, elegant and quirky can solution that is welcome in any home.

KEY CONTRIBUTORS: Joseph Morin, Adam Wade.

Designed at LDA, LLC in Irvine, California.

A STRONG DESIGN LANGUAGE

For more than 15 years Myk Lum and the design team at LDA have worked closely with JBL's mobile audio division to develop their various lines of speakers, amplifiers and subwoofers. This collaboration with LDA has led to a recognizable and aggressive design language which has helped JBL maintain a strong foothold in the competitive mobile audio market.

SUCCESS OF THE GTO AMPLIFIER

Previous GTO amplifiers had earned JBL a special place among critics and consumers alike who recognized the GTO amp as a market leader in quality and aesthetics. After years of enjoying this success it began to slowly lose its foothold when simpler and more affordable offerings came to market. The Alpine V-Series was one such mobile amplifier that began to chip away at the success of the GTO amp so JBL took action to reclaim their place at the top.

A SIMPLIFIED APPROACH

In discussing the best approach to the redesign of the GTO amplifier we decided a simple approach was best. However, because of the success and distinct aesthetic of previous GTO amps we couldn't completely abandon the old design language without alienating the existing consumer. The new design would retain the chiseled surfacing and aggressive details of the previous generation but would leverage a reduced part count, consistent materials and finishes and a more unified geometry to reduce cost and compete with the Alpine V Series.

RETURNING TO GREATNESS

The redesigned GTO mobile amplifier helped JBL fight to reclaim their spot at the top of the market. Its simple and aggressive detailing communicates sophistication and strength while connecting back to the success of previous GTO amplifiers.

KEY CONTRIBUTORS: Joseph Morin, Ken Sugimoto, Kasin Chan.

Designed at Modaliti

CAPITALIZING ON BRAND EQUITY

With the success of their iconic yellow-bungied lumbar packs Mountainsmith made waves in the backpack market. This success helped them build a considerable amount of brand equity and recognition among consumers in the outdoor industry. Their follow-up product would need to leverage and maximize this equity as much as possible in order to continue building on their industry success.

UNDERSTANDING THE CORE USER

Mountainsmith realized their customers were using their lumbar packs in extreme circumstances which demanded a higher level of performance than that which was being offered. They turned to Modaliti to help them develop a lumbar pack that could keep up with these fast-paced users.

EXTREME INNOVATION FOR EXTREME USERS

In 2006 Modaliti partnered with Mountainsmith and designed a series of speed-oriented lumbar packs. The result was the Sprint Hip Pack and the Epic Lumbar Pack. Both of these performance packs featured 4-point compression, on-the-go access to hydration and a pack suspension system designed for maximum ventilation and user comfort.

KEY CONTRIBUTORS: Joseph Morin, Gary Moore.

Designed at LDA, LLC in Irvine, California.

A STRONG DESIGN LANGUAGE

For more than 15 years Myk Lum and the design team at LDA have worked closely with JBL's mobile audio division to develop their various lines of speakers, amplifiers and subwoofers. This collaboration with LDA has led to a recognizable and aggressive design language which has helped JBL maintain a strong foothold in the competitive mobile audio market.

A MULTI-ELEMENT REDESIGN

In 2007 JBL partnered with LDA to redesign their GTO line of multi-element mobile speakers. This speaker line needed to fit in with the existing JBL mobile audio design language and would build on the strong success of the previous GTO speakers.

THE IMPORTANCE OF A GRILL

While it was understood by JBL that most consumers would not use the JBL speaker grill after installing the speakers in their car JBL also understood that the design of the grill was crucial to appealing to consumers at point of purchase. The grill design was therefore crucial to the success of the product and needed to appeal to both casual and hardcore mobile audio consumers.

CREATING A PRODUCT FAMILY

The design process began with the design and refinement of the 6" circular multi-element speaker. The selected aesthetics and details from the 6" speaker were then applied to the various other speakers in the line of products including a 6x9" speaker, plate speaker and crossover box.

THE DEVIL IS IN THE DETAILS

Throughout the manufacturing process JBL continued to lean on LDA in order to help ensure the highest possible level of quality and design execution. The result is a line of speakers that resonated with consumers for years to come.

KEY CONTRIBUTORS: Joseph Morin.

Designed at LDA, LLC in Irvine, California.

REALIZING THE POWER OF DESIGN

From its very infancy Frank Yang and his team at Simplehuman recognized that great design could help them gain a significant advantage in the saturated housewares market. In the early 2000's they partnered with Myk Lum and the team at LDA to help them create and develop not just great products but an innovative and disruptive brand. For more than a decade this partnership has helped bring to market some of the most beautiful and coveted products in housewares.

REDEFINING THE TRASH CAN

Simplehuman first established itself as a major player in the housewares industry by developing new and innovative trash cans. Their initial cans featured a stainless steel cylindrical body which created a new standard in high-end trash cans. Simplehuman would later take the plastic trash can market by storm with the introduction of their Slim Step Can line. 

BUILDING ON SUCCESS

In 2009 LDA partnered with Simplehuman to expand their line of plastic cans building on the success of the Slim Step Can except this time around they would leverage a soft-touch lid opening mechanism in place of a foot pedal. The Soft-Touch plastic trash can is an economical solution which uses an integrated magnetic push-push mechanism and a robust spring-loaded hinge to bring magic and fun to the simple task of opening and closing the lid. By consolidating moving parts and pieces into the lid the Soft-Touch plastic can is also able to avoid using complex linkages between the lid and pedal providing a more robust and durable solution.

KEY CONTRIBUTORS: Joseph Morin

Designed at Atom Design in Scottsdale, Arizona.

A FREELANCE OPPORTUNITY

In march 2011 I quit my job at LDA and took a month off to pack and move my family from Southern California to New England in preparation for a new job working at Altitude, Inc in Boston, Massachusetts. During this time off I had the opportunity to collaborate in a freelance capacity with Yani Deros and the team at Atom Design on a project for Activator Methods. This short project resulted in a successful product, multiple domestic and international patents and a lasting friendship between myself and the Atom Design team.

MAKING MANIPULATION EASIER

Most people who have visited a chiropractor will tell you that spinal manipulation can work wonders to help reduce back pain, neck pain and other musculoskeletal conditions. They will probably also tell you that it can be a bit jarring. Activator Methods in Phoenix, Arizona partnered with Atom Design to develop a cordless instrument designed to help make spinal manipulation gentler and easier on patients.

A REVOLUTIONARY VISION

While Activator Methods had previously developed manipulation instruments they now set out to revolutionize their market by developing a cordless electronic instrument with variable pressure settings. They had an idea of what components they could use to make it work but needed help designing the look, configuration, ergonomics and usability of this new instrument.

MAKING IT A REALITY

We settled on a pistol-grip configuration to make using the product as intuitive and ergonomic as possible. We also specified a black LCD display, metal accents and soft co-molded rubber details to emphasize user interaction points.The result is a sleek and stylish instrument that delivers effective, variable treatment with minimal impact.

It should be noted that my primary contribution to this project was in the concept development and 2D refinement phases. While I provided some high-level input on CAD development, all of the 3D geometry was built and rendered by the talented team of industrial designers and engineers at Atom Design.

KEY CONTRIBUTORS: Joseph Morin, Yani Deros, Atom Design team.

Designed at LDA, LLC in Irvine, California.

A REFINED DESIGN LANGUAGE

For more than 15 years Myk Lum and the design team at LDA have worked closely with Infinity's mobile audio division to develop their various lines of speakers, amplifiers and subwoofers. This collaboration with LDA has led to a refined and distinct design language which has helped Infinity stand out in a crowded mobile audio market.

BUILDING ON SUCCESS

In 2008 Infinity partnered with LDA to redesign their line of Kappa subwoofers building on the success of the previous line of Kappa woofers. This redesign would be a comprehensive effort covering all components including the woofer basket, magnet cover, woofer cone and dustcap. The goal was to take these components which had been previously segmented in the old Kappa design and integrate them into a cohesive product which could compete with other sophisticated woofers on the market. 

TAKING KAPPA TO THE NEXT LEVEL

The result was a fresh new take on the Kappa woofer design language which helped Infinity strengthen their presence in the mobile subwoofer category. With the help of myself and Matt Tivnon LDA created a signature look for Infinity by blending strong and powerful design cues which reflect the performance of the subwoofer with refined and sophisticated materials which reflect the Infinity brand.

Note: although Matt and I both started by considering the complete design eventually I took the lead on the final design for the basket and magnet cover while he took the lead on the final design for the cone and dustcap.

KEY CONTRIBUTORS: Joseph Morin, Matt Tivnon.

Designed at LDA, LLC in Irvine, California.

A REFINED DESIGN LANGUAGE

For more than 15 years Myk Lum and the design team at LDA have worked closely with Infinity's mobile audio division to develop their various lines of speakers, amplifiers and subwoofers. This collaboration with LDA has led to a refined and distinct design language which has helped Infinity stand out in a crowded mobile audio market.

REFERENCE REFRESH

In 2007 Infinity partnered with LDA to refresh their line of Reference subwoofers. The objective of this refresh effort was to give the product a new and relevant look without drastically impacting cost. With this constraint in mind the focus of the design effort centered on the woofer cone, dust cap and magnet cover while preserving the internal components and stamped rear basket.

A SOPHISTICATED REDESIGN

The result was a simple and elegant solution that really sings. Leveraging sophisticated materials and brushed finishes for visual pop the Reference subwoofer uses blended surfacing and carefully placed part lines to focus visual attention on the infinity logo placement. Similarly blended surfaces are used on the magnet cover to reflect the aesthetics of the dust cap and promote visual continuity.

KEY CONTRIBUTORS: Joseph Morin.

Designed at Modaliti

CAPITALIZING ON BRAND EQUITY

With the success of their iconic yellow-bungied lumbar packs Mountainsmith made waves in the backpack market. This success helped them build a considerable amount of brand equity and recognition among consumers in the outdoor industry. Their follow-up product would need to leverage and maximize this equity as much as possible in order to continue building on their industry success.

UNDERSTANDING THE CORE USER

Mountainsmith realized their customers were using their lumbar packs in extreme circumstances which demanded a higher level of performance than that which was being offered. They turned to Modaliti to help them develop a lumbar pack that could keep up with these fast-paced users.

EXTREME INNOVATION FOR EXTREME USERS

In 2006 Modaliti partnered with Mountainsmith and designed a series of speed-oriented lumbar packs. The result was the Sprint Hip Pack and the Epic Lumbar Pack. Both of these performance packs featured 4-point compression, on-the-go access to hydration and a pack suspension system designed for maximum ventilation and user comfort.

KEY CONTRIBUTORS: Joseph Morin, Gary Moore.